How to Hide Prices in WooCommerce – Easy Guide for 2025

Hiding prices in WooCommerce is a strategic move for many online stores, whether you're aiming to target specific customer groups, enhance your pricing model, or just improve the shopping experience.

In this guide, we’ll explore why you might want to hide prices, how to do it efficiently and provide an in-depth comparison of the best plugins available in 2025. With the top WooCommerce plugins for this purpose, we’ll focus on offering practical advice, so you can decide which plugin suits your store's needs.

Why Hide Prices in WooCommerce?

There are several reasons why hiding prices might be a good decision for your WooCommerce store:

• Encouraging User Registration: By restricting price visibility to registered users, you can increase user sign-ups. Customers might be more inclined to register if they need to log in to see prices

• B2B Stores: If you're operating in a wholesale or B2B environment, you may not want to display prices for all users publicly. This ensures that only qualified buyers can access your pricing details

• "Request a Quote" Strategy: Some stores prefer to replace prices with a “Request a Quote” button. This is particularly common in industries selling high-ticket items, where customization or negotiation is required

• Regional Pricing Control: For international stores, you might want to hide prices from users in specific countries or regions until the correct pricing is displayed according to their location

By hiding prices in WooCommerce, you can control who sees what, leading to a more tailored and strategic user experience.

How to Hide Prices in WooCommerce

There are multiple ways to hide prices in WooCommerce, but using the right plugin makes the process significantly easier. Let's explore the best plugins available for hiding prices in 2025.

Top Plugins to Hide Prices in WooCommerce

1. Addify WooCommerce Hide Price & Add to Cart button

Addify provides a robust and feature-rich solution for hiding prices and the “Add to Cart” button in WooCommerce stores. Some of its standout features include:

• Granular Control: With Addify, you can hide product prices based on specific user criteria, such as user roles, login status, or even geographic location. This makes it highly flexible for stores catering to diverse customer groups.

• Custom Text & Actions: Rather than simply hiding prices, you can replace them with custom messages such as “Login to view price” or a “Request a Quote” button. This is particularly useful for businesses wanting to encourage customer engagement or cater to B2B buyers.

• Bulk Action Settings: Addify allows you to apply price-hiding rules in bulk across products. This is incredibly convenient for stores with large inventories, saving time by making store-wide adjustments all at once.

• User Role-Specific Rules: The plugin also provides the ability to hide prices based on user roles. For instance, you can hide prices for guests or non-registered customers, while allowing logged-in users or specific roles to see the full product information.

Why Choose Addify?

What sets Addify apart is its highly customizable rule-based system. This level of flexibility ensures that store owners have full control over how and when prices are hidden. It’s user-friendly for both beginners and advanced users.

2. Barn2 WooCommerce Private Store

• The WooCommerce Private Store plugin is a powerful tool for businesses looking to restrict access to their products and pricing. This plugin offers several robust features:

• Password Protection: Allows you to hide all product details, including prices, behind a password, ensuring that only authorized users can view them

• Ideal for B2B: This plugin is particularly useful for B2B businesses that want to share pricing and product details only with registered or approved users

• User Role Management: You can set specific user roles to determine who can see product information, offering a granular level of control over who gets access to your store's content

• Customizable Login Page: You can easily set up a login page to ensure a smooth user experience when accessing the store

• Bulk Visibility Settings: You can hide product prices for all users, or just specific user roles or categories, giving you flexible control over what your visitors can see

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This plugin is perfect for stores that want to offer exclusive access to products and prices, maintaining confidentiality while catering to a select audience. For businesses looking to sell to specific groups or control the distribution of product pricing, the WooCommerce Private Store plugin provides a reliable solution.

3. AovUp Hide Price

AovUp is a great plugin for stores looking for a straightforward solution to hide prices from non-logged-in users. Key features include:

• Hide Prices for Guests: You can choose to hide product prices and the “Add to Cart” button for users who are not logged in, encouraging visitors to sign in for better access

• Custom Button/Text Replacement: The plugin allows you to replace the hidden price with custom text, such as "Login to view the price," providing a clear call to action for users to register or log in

• Simple and Effective: Although the plugin offers basic functionality, it is ideal for stores looking for a quick solution to hide prices from unauthorized users without needing additional customization

• Limitations: While AovUp provides a straightforward approach, it lacks the more advanced customization features that plugins like Addify offer. For example, it doesn’t allow for complex user role-based restrictions or detailed visibility control across product categories or individual items

  
  

4. Business Bloomer Hide Prices

Hide Price Based on User Login Status is a more developer-focused solution that enables you to hide prices and the "Add to Cart" button based on whether a user is logged in. This plugin is ideal for store owners who have coding knowledge or have access to a developer to implement the changes. Key features include:

• Simple Code Snippets: By adding a few lines of code to your theme's functions.php file, you can hide product prices or buttons for specific users, such as non-logged-in guests or specific user roles. This makes it a flexible and straightforward solution for developers comfortable with code

• Customizable: The plugin gives you the flexibility to hide both the product price and the "Add to Cart" button entirely for logged-in users or guests, depending on your store’s needs. You can also choose to show custom messages, like "Login to view the rice," to guide users

• Developer-Friendly: While this plugin is simple and effective, it requires basic coding knowledge, so it may not be ideal for users without a technical background. If you're not a developer, you might need assistance from a professional to implement the code snippets and make adjustments to suit your store's design

This plugin offers a highly customizable, code-based solution for hiding prices, but it does require technical expertise, which may not be suitable for all store owners.

5. Cloudways Guide to Hide Prices

This Cloudways resource offers an in-depth guide for developers to hide the "Add to Cart" button and product prices in WooCommerce using custom PHP or CSS. It's ideal for store owners who are comfortable with coding and want to make precise, manual adjustments to their WooCommerce store. Here's what it provides:

• Manual Customization: By editing your theme's CSS or PHP files, you can hide the price and "Add to Cart" button. This method offers a direct and customizable approach, especially useful for those who want to apply specific styles or changes without relying on third-party plugins

• Advanced Customization: This solution is perfect for stores requiring full control over the store’s appearance. It allows developers to tailor the layout and user interface entirely, ensuring the changes blend seamlessly with the store’s overall design. It's an ideal choice for businesses with specific needs or those who want to customize their store's functionality beyond what's possible with standard plugins

This method, while powerful, requires a good understanding of PHP and CSS, so it's best suited for those who can comfortably navigate the backend code or work with a developer to implement these changes effectively.

How to Hide Price & Add to Cart for Logged Out Users in WooCommerce

One of the most common reasons to hide prices is to limit visibility to logged-in users. For many store owners, this means hiding the “Add to Cart” button and product prices for customers who are not logged into the site.

To achieve this, many of the WooCommerce hide price plugins offer a straightforward way to only show prices for logged-in users:

1. Using Addify WooCommerce Hide Price Plugin:

   • Addify allows you to hide prices and the “Add to Cart” button for non-logged-in users

   • It provides easy-to-use settings where you can enable this feature for specific user roles, ensuring that only logged-in customers can see the price and purchase products.

   • You can even replace the hidden price with a custom message like “Login to view prices.”

2. Using AovUp Hide Price Plugin:

   • AovUp also offers the option to hide the price and the “Add to Cart” button for guest users. This is particularly useful if you want to restrict product access to registered or logged-in users only

   • This simple yet effective solution is perfect for smaller stores that do not require extensive customization

3. Business Bloomer Code Snippets:

   • If you prefer coding, you can manually add PHP or CSS code to your theme to hide prices and the “Add to Cart” button for non-logged-in users.

   • This is an advanced solution and requires more technical knowledge compared to using a plugin.

By using any of these plugins or methods, you can easily hide the price and "Add to Cart" button for logged-out users, increasing registration and giving you greater control over your store’s pricing strategy.

Comparison Chart

How to Install and Use a WooCommerce Price-Hiding Plugin

Step 1: Install Your Chosen Plugin

• Go to your WordPress dashboard.

• Navigate to Plugins → Add New.

• Search for the plugin (e.g., Addify WooCommerce Hide Price & Add to Cart Lite).

• Install and activate the plugin.

Step 2: Configure the Plugin Settings

• After activation, go to the plugin settings page (usually under WooCommerce → Settings → Hide Price).

• Set rules for hiding prices based on your preferences (user role, geographic location, guest users, etc.).

• Customize the replacement text or button, such as “Request a Quote” or “Login to view price.”

Step 3: Test the Changes

• After configuring the plugin, test it by visiting your store as a guest and logged-in user to ensure that the prices are being hidden as intended.

Conclusion:

When selecting a WooCommerce plugin for hiding prices and the "Add to Cart" button, Addify’s WooCommerce Hide Price & Add to Cart Lite stands out for its advanced customization options, such as granular control over visibility by user roles, location, or login status. This makes it ideal for stores with diverse customer groups. Its ability to replace prices with custom messages and manage bulk actions adds extra flexibility. For simpler needs, Barn2’s WooCommerce Private Store and AovUp offer excellent alternatives. Barn2 is perfect for password-protected stores, especially in B2B settings, while AovUp’s straightforward interface suits businesses focusing on hiding prices for guest users. Ultimately, the best choice depends on your store’s specific needs, with Addify offering the most versatility and the others catering to more straightforward setups.

FAQs 

1. How do I hide the price in WooCommerce?

To hide the price in WooCommerce, you can use plugins like Addify’s WooCommerce Hide Price & Add to Cart Lite. This plugin allows you to hide prices based on user status, such as for non-logged-in visitors, and replace the price with custom text like “Request a Quote.” Other plugins, like Barn2’s Private Store, can also achieve similar results but may require more setup.

2. How to hide add to cart in WooCommerce?

You can hide the "Add to Cart" button with Addify’s WooCommerce Hide Price & Add to Cart Lite, which offers easy configuration for guest users, specific roles, or logged-in users. This plugin is user-friendly, requiring no coding. Alternatives like AovUp provide basic options but lack the flexibility Addify offers.

3. How do I hide prices for non-logged-in users in WooCommerce?

To hide prices for non-logged-in users, Addify lets you easily configure this within its settings, ensuring that only registered users can view prices. Other plugins like AovUp can do this as well but may not offer as many customization options.

4. How do I get rid of the Buy Now button in WooCommerce?

You can remove the "Buy Now" or "Add to Cart" button using Addify’s plugin, which lets you hide it for specific users or replace it with custom text like “Request a Quote.” Business Bloomer and other plugins also offer this feature but may require more manual adjustments.

5. Can I hide prices for specific user roles in WooCommerce?

Yes, Addify’s WooCommerce Hide Price & Add to Cart Lite allows you to hide prices based on user roles, ensuring only certain customers can see them. While other plugins like Barn2 can restrict access, Addify provides a simpler, more flexible approach.

6. Is there a way to customize the message that replaces hidden prices in WooCommerce?

Yes, Addify allows you to customize the message replacing hidden prices, such as “Login to view prices.” This can be done easily through the plugin’s settings, offering a more personalized customer experience.

7. Does hiding prices affect my SEO?

Hiding prices doesn’t directly affect SEO if you use a plugin like Addify. It hides prices from users, not search engines, ensuring your product content remains visible for indexing. However, if all product details are hidden behind logins, it may limit the amount of content available for search engines.

8. Can I hide prices and still allow users to add products to the cart?

Yes, Addify allows you to hide both prices and the "Add to Cart" button while offering alternatives like a “Request a Quote” CTA. This provides flexibility to engage customers without revealing prices, making it easier to manage the shopping experience.