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Writer's pictureEmma Harrison

How to Customize the Add to Cart Button in WooCommerce

Updated: 19 hours ago

The Custom Add to Cart Button for WooCommerce is essential for driving customer engagement. A well-designed button aligned with your brand's style helps direct customers from browsing to purchasing seamlessly. Customizing this button can significantly impact user experience, encouraging more purchases.


Understanding the Default Add to Cart Button in WooCommerce

The default Add to Cart button shows up on product and shop pages, with labels based on product availability. Customizing this button allows for a more engaging user journey and aligns with your store's design.

  What does add-to-cart button optimization mean, and why does it matter? 

Well, there are alot of things that play a crucial role. The button placement, text, color, font, size, etc, are all key elements that require time and attention, and simply using the default WooCommerce add-to-cart button on every page is not enough. 


The button should be easy to spot, appealing, and intuitive. If it’s too small or too large, it can deter customers, and if it fails to convey the message, it can affect your store sales. 


Another reason the cart button is vital to a store’s marketing strategy is that it can induce FOMO and create a sense of urgency among users. You can replace the text of the button with things like “Shop Now,” "Get Yours Now," etc., to trigger an emotional response and promote impulse purchases. 


Neatly formatting the add-to-cart button on your store also gives a professional impression and builds trust. You can adjust the text for the button on each page to convey customized messages and choose the color schemes and style to match your store’s aesthetics. The button can be customized in multiple ways, and the effort pays off in the longer run through increased sales and improved user experience.


Adding a Custom Add to Cart Button for WooCommerce

  • Install WooCommerce: Ensure WooCommerce is installed and active.

  • Add Products: Go to Products > Add New and input product details.

  • Set Product Data: Configure SKU, stock, and other details.

  • Set Pricing: Add a price so the button appears.

  • Publish Product: The custom button will display on product and shop pages.


Illustration of customization options for the WooCommerce Add to Cart button, including color, icon, text, text color, background color, and border color adjustments
Boost customer engagement with a fully customizable Add to Cart button in WooCommerce! Easily change colors, text, icons, and more to align with your brand and enhance the shopping experience.

Using the Custom Add to Cart Button WooCommerce Plugin by Addify

The Custom Add to Cart Button for WooCommerce plugin by Addify makes customization easy without coding. Key options include:

  • Display Choices: Show only text, only an icon, or both for a user-friendly, modern look.

  • Text and Color Customization: Modify text to phrases like “Buy Now” and adjust button color to fit your brand.

  • Icon Replacement: Replace text with an icon to improve mobile usability and international accessibility

 




A product page displaying a Product with various "Add to Cart" button options. The options include buttons labeled, customize color and cart icon
Customize your WooCommerce "Add to Cart" buttons to match your brand’s style and engage customers with unique options


Setting Display Locations for Custom Add to Cart Button

Display options:

  • Product Pages: Show the button only on individual product pages.

  • Shop Pages: Display directly on shop pages for quicker checkouts.

  • Both Pages: Ensures users see the button across browsing sections.

Styling the Custom Add to Cart Button for WooCommerce

  • Color and Font Adjustments: Ensure the button matches your brand’s color scheme and font.

  • Custom CSS: For more advanced customization, add CSS for unique button styling, including animations or gradient effects.

Conclusion In this article, we explored why the add-to-cart button is so fundamental to an online store and how it can be customized. We also briefly reviewed how you can customize the button text, font, and colors without the need for any coding. 

We hope the article was helpful and gave you a better idea of why you should customize the add-to-cart button on your store. For more ecommerce guides, helpful tips for store owners, and industry best practices, check out the site.



Scale your eCommerce business effortlessly with WooCommerce
Scale your eCommerce business effortlessly with WooCommerce

21 views1 comment

1 Comment


poppy
poppy
Oct 30

Valuable info for new store owners. Incorporating this strategy surely helps in increasing sales. Tired & Tested


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